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GDPR Privacy Notice for Google AdSense

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Dear User,

We value your privacy and want to ensure that you are aware of how your personal data is being used when you visit our website. As part of our commitment to comply with the General Data Protection Regulation (GDPR), we want to provide you with transparent information about the data collection and processing activities related to Google AdSense.

What is Google AdSense?

Google AdSense is an advertising service provided by Google that allows us to display targeted ads on our website, tailored to your interests and preferences.

What data is collected and processed?

When you visit our website, Google AdSense may collect and process certain information about you, including:

  1. Cookies and Similar Technologies: Google AdSense uses cookies and similar technologies to track your interactions with the ads displayed on our website. These cookies collect data such as your IP address, browser type, device information, and browsing behaviour.
  2. Non-Personal Information: Google AdSense may use aggregated and anonymized data for statistical purposes to improve ad performance and relevance without identifying any individual users.
  3. Personalized Advertising: If you have given consent for personalized advertising, Google AdSense may use your browsing behaviour and interests to display relevant ads to you.

How is this data used?

The data collected by Google AdSense is used for the following purposes:

  1. Ad Personalization: The information collected helps us display ads that are more relevant to your interests and preferences.
  2. Ad Performance Measurement: It allows us to assess the effectiveness of the ads shown on our website.
  3. Analytics and Reporting: We use aggregated data for statistical analysis and reporting to understand overall user interactions with the ads.

What is the legal basis for processing your data?

The legal basis for processing your data is our legitimate interest in displaying relevant ads to you and measuring the performance of these ads. In some cases, we may rely on your consent for personalized advertising.

Your Data Protection Rights:

Under the GDPR, you have the following rights regarding your personal data:

  1. Right to Access: You have the right to request access to the personal data that we hold about you.
  2. Right to Rectification: If you believe that any of your personal data is inaccurate or incomplete, you have the right to request correction or completion.
  3. Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances.
  4. Right to Object: You can object to the processing of your personal data for direct marketing purposes or for reasons related to your specific situation.
  5. Right to Restrict Processing: You have the right to request the restriction of processing of your personal data under certain circumstances.

To exercise any of these rights, or if you have any questions or concerns about how your data is being used, please contact us at https://arunsingh.in.

For more information about Google AdSense’s data practices, you can review Google’s Privacy Policy

By continuing to use our website, you acknowledge that you have read and understood this GDPR Privacy Notice.

Sincerely,

ARUN KUMAR SINGHA MAHAPATRA

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